We pivoted in August 2023 to build a "writing coach and journaling app." After testing an MVP with ~10 users, we spent September rebuilding the content creation engine to populate the new product.
- Finished bug fixing the MVP by Sept 11
- Finished the content engine on Sept 30
- One week of development to implement front end changes
- Shift to inviting users and measuring retention in early Oct
The pivot changed the product vision significantly. Our September 3rd goal was to get to a place where users were happy and eager to pay for our new edtech-y version of Crone.